What Is The Forge Difference?

Why Forge Attachments Isn’t Just Another Dealership

In an industry crowded with catalog sellers and drop-ship dealers, Forge Attachments was built to be something different. Not bigger. Not louder. Just better – by design. The Forge Difference isn’t a slogan, it’s how we operate every single day, long after the sale is made.

A Small Team That Actually Picks Up the Phone

At Forge Attachments, you’re not routed through call centers or bounced between departments. You’re working with a small, dedicated team that knows the products, understands the industry, and takes ownership of every order.

That means:

• ⁠Faster quotes
• Cleaner invoices
• Real humans handling freight issues and returns
• Immediate action if something goes wrong in shipping

If a pallet gets mishandled or a carrier drops the ball, we don’t deflect, we fix it. Our size allows us to move quickly and advocate aggressively on your behalf.

Trent Sanguinet – Sales & Business Dev. – 7 years in the industry

We Care, Even When There’s Nothing to Sell

One of the clearest signs of the Forge Difference is what happens when we can’t make a sale.

We’ve spent countless hours helping customers:

• Research attachments we don’t carry that have dedicated dealer networks
• Track down foreign-built equipment and parts
• Find reputable local repair shops
• Talk through equipment decisions completely unrelated to our catalog

We even take monthly phone calls about zero-turn lawn mowers – something we don’t sell and never plan to, but help them find their part regardless. Why? Because if you’ve got 10 minutes and someone genuinely needs help, that’s time well spent. We believe long-term trust matters more than short-term transactions.

Brent Ayley – VP Sales & Marketing – 25+ years in the industry

If We Don’t Have It – We’ll Find It

Most dealerships stop at “we don’t carry that.” Forge Attachments starts there.

If you call looking for an attachment we don’t offer, we’ll go find it. In many cases, that search turns into something bigger – we become a dealer for that product and make it available not just to you, but to everyone who needs it.

That’s how our lineup has grown: customer-driven, problem-focused, and field-tested – not dictated by mass catalogs or import lists.

From Customer Problem to Custom Attachment

The Forge Difference is best illustrated by what happens when the market doesn’t have an answer.

A customer once called needing an attachment that simply didn’t exist. Instead of saying no, we collaborated. That idea turned into sketches, design revisions, engineering changes, and real-world testing – eventually becoming the CMP HydraGator.

What started as a phone call is now a proven, working attachment in the field. That’s not product development for the sake of innovation—that’s solving real problems for real operators.

Kyle Goodwin – VP of Operations – 16 years in the industry

Built on Relationships, Not Volume

Forge Attachments isn’t trying to be the biggest dealership in the industry. We’re focused on being the most dependable.

We build long-term relationships with:

• Customers who need honest guidance
• Manufacturers who stand behind their work
• Carriers who understand the value of the equipment they’re hauling
• Talk through equipment decisions completely unrelated to our catalog

That approach allows us to offer better support, better products, and better outcomes – before, during, and after the sale.

The Bottom Line

The Forge Difference comes down to this:
We treat your equipment needs like they’re our own.

Whether that means helping you buy something we don’t sell, creating something that didn’t exist, or staying on the phone until a problem is solved, Forge Attachments is built around one idea—doing right by the customer, every time.

That’s not marketing. That’s how Forge was forged.

Jordan Nijjar – Marketing & Communications – 3 years in the industry